PERSONAL TRAINING & GROUP TRAINING LANCASTER
EXCEL STRENGTH
STRENGTH & PHYSIQUE COACHING
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I am a seasoned Strength and Physique Coach with over a decade of experience in the fitness industry. As a personal trainer, I’ve worked with individuals of all levels, helping them achieve their goals through both personal and group training. I also hold a Level 4 qualification in Advanced Sports Nutrition, allowing me to integrate precise nutrition strategies into my coaching.
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Having competed in Men’s Physique bodybuilding in my mid-30s, I gained valuable insights into the commitment and nuances of how the human body responds to training and nutrition.
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Following the birth of my children, I shifted focus from bodybuilding to emphasize strength and functional training, which led me to compete in Strongman at a national level. This transition further refined my coaching approach, enabling me to help clients build strength, resilience, and overall athleticism.
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After several years in Strongman, I returned to competitive bodybuilding for one final challenge — a personal mission to prove to myself and my clients that, even at 45 years old, the human body can achieve incredible results. This experience reaffirmed my belief that with the right training, nutrition, and mindset, age is no barrier to building an outstanding physique and pushing the limits of what’s possible.
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Based near Lancaster, I work with committed individuals at my personal training studio and online, offering expert guidance to those ready to take their physique or strength to the NEXT LEVEL.
The word “bodybuilding” often carries a stigma. For many, it conjures up images of extreme physiques, strict diets, and lives ruled by the gym. But in reality, if you're trying to change the shape of your body—whether it's building muscle, losing fat, or just improving your overall appearance—you’re engaging in some form of bodybuilding.
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Training like a bodybuilder is, hands down, one of the most effective ways to change the size and shape of your body. It focuses on progressive overload, muscle control, and structured workouts—all proven methods for improving physique.
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That said, embracing bodybuilding principles doesn’t mean you have to live like a professional athlete. You don’t need to eat chicken and rice every day, follow a rigid meal plan 365 days a year, or aim for a photoshoot or step on stage to compete. What it does mean is that, if you want real, noticeable results, there will be times when training and nutrition need to become a priority, not an obsession, but a conscious commitment.
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Under my coaching and with my expertise in sports nutrition, you’ll get a training plan tailored to your specific goals and a nutrition strategy designed not just for results, but for sustainability. That means including foods you enjoy and working around your home and social life. Remember, it’s a plan—you still have to execute it to see the changes. I work with committed individuals who are ready to take their physiques to the next level.
TESTIMONIALS
I started my fitness journey with Anthony at Excel Strength in October, and I can confidently say it’s been a game-changer. Having worked with numerous personal trainers in the past, none compare! His depth of knowledge in bodybuilding, health, and fitness is unmatched. Every gym routine and nutrition plan he provides is strategically designed and backed by science to ensure optimal results.
From the start, Anthony took the time to understand my lifestyle through a detailed consultation, customising my workout and nutrition plan to fit seamlessly into my day-to-day life. This personalised approach proves that Anthony doesn’t believe in a one-size-fits-all method – he genuinely tailors his expertise to each client.
What sets Anthony apart is his dedication and support. He consistently checks in to monitor progress, answer questions, and offer encouragement. It’s clear he’s genuinely invested in helping his clients succeed. As a woman, I also appreciate how well Anthony understands the challenges we face, including the impact of hormones and the time it takes to build muscle. His awareness and empathy make a world of difference.
To further refine my technique, I’ve booked regular personal training sessions with him to ensure my form is spot on. If you’re looking for a trainer who delivers exceptional results and truly cares about your progress, I couldn’t recommend Anthony enough!
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Rhiannon, Lancaster.
PHOTOSHOOT
A photoshoot can be a powerful fitness goal because it combines motivation, accountability, and the opportunity to showcase your progress in a visually compelling way. It's a tangible and exciting milestone that can inspire you to push yourself and achieve your fitness aspirations.
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The fixed date of the photoshoot creates a deadline, which can help you stay focused and disciplined in your fitness routine. Deadlines often lead to increased commitment and intensity in your workouts.
Having a personal trainer can further enhance this process by providing expert guidance, tailored programming, and ongoing accountability to ensure you stay on track and make the most of your transformation.
This can be done through 1-to-1 personal training or group training at my studio in the village of Halton near Lancaster, where you'll get the support and structure needed to reach your goals effectively.
GROUP TRAINING
Small Group Training – Max 6 People
✅ The Best of Personal Training—Without the Cost
Enjoy expert coaching, personalized attention, and structured progression from an experienced Personal Trainer, all in a more affordable and sustainable format.
✅ A Supportive, Motivating Community
Train alongside like-minded individuals who push, encourage, and support each other every step of the way. No egos, just a positive, welcoming atmosphere where everyone thrives.
✅ Expert Coaching—Only When You Need It
Get hands-on guidance from a Personal Trainer when it matters. No unnecessary cues or filler talk—just real coaching that helps you progress efficiently.
✅ Custom Gym Training Plans
Designed specifically for your goals and delivered through the TrueCoach training app for easy access and tracking.
✅ Nutrition & Supplement Guidance
Simple, effective advice to optimize your performance and results—no gimmicks, just what works.
✅ Regular Social Events
Because training is better when you’re part of a team. Expect community events, catch-ups, and a gym environment where friendships are built.
PERSONAL TRAINING
Individual or Couples
✅ Exclusive Coaching & Expertise – Get my full attention as your Personal Trainer, ensuring faster, tailored results in both training and nutrition.
✅ Personalized Technique Work – Every rep, every set—fine-tuned specifically for you.
✅ Zero Distractions – No waiting, no shared focus—just you and your goals.
✅ Maximized Progress – A fully customized approach designed around your strengths, weaknesses, and objectives.
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ONLINE COACHING
Training and Nutrition Plan
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A weekly personalised plan delivered using the Truecoach app and google drive.
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The training and nutrition plan will be bespoke to your goals.
-Body Composition
- Photoshoot Prep
- Competition Prep
- Strength
-Strongman/Strongwoman
-Powerlifting
-Health
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PRICES
GROUP TRAINING
Training = £105 pm, 3 sessions a week
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Nutrition = £75 pm
PERSONAL TRAINING
1 x 60 min session = £40
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5 x 60 min sessions = £175
ONLINE TRAINING
Training and Nutrition = £140
